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Content Writing | Localization | Proofreading

I create high-quality content for corporate blogs, landing pages, press releases, ads and more. Engaging, well-researched – and always with the bigger picture in mind. 

Compelling SEO Content

It’s true search engine optimization is essential to the success of your business. But the real art is writing unique and engaging content for your particular target audience. That requires creativity, empathy, expertise, a love for language and a research-oriented mindset.


So, if you’re looking for a content writer that only makes Google happy, you’re in the wrong place. But if you want well-researched, compelling and high-ranking content – well, continue reading! 

My Background and Skills

I'm a Berlin-born, -raised and -based freelance content writer, proofreader and translator. I specialize in creating, editing and localizing high-quality SEO content such as corporate blogs, landing pages, guides and product descriptions, as well as newsletters, paid ads and social media. I work for a variety of clients, from widely acclaimed content marketing agencies to start-ups, SMEs and large companies.


I have a B.A. in European Studies and an M.Sc. in Management, Change and Consultancy from Maastricht University. Next to my regular curriculum, I completed courses in Entrepreneurship and International Management and was part of the MARBLE excellence programme with a top-rated research project on EU eco-labels. An extended version of my master’s thesis on online community managers, co-authored with Ad van Iterson, was published in The Social Organisation of Marketing (Palgrave Macmillan).


After graduation, I turned my passion for research and writing into a career. Since 2013, I’ve created, edited and translated content for websites, print and social media. From medical brochures and press releases, over social media posts about mindfulness to B2B and B2C blog articles on interior design, food and finance – I have covered a wide range of topics and writing styles.


What's More?

As a proofreader, I pay the utmost attention to structure, spelling and readability. Thanks to my experience in project management, I have a keen eye for detail and always keep the big picture in mind – including your deadlines, naturally. I’m a native German speaker and am fully proficient in English.


This means in addition to providing copywriting and editing services, I can translate and localize your existing content from English to German. I'll ensure it accurately reflects the sentiment of the original copy while truly fitting the cultural context of your target audience. Let me know about your project! I’d love to help you deliver clear and compelling content.


Want to learn more? Let's have a chat! You can reach me at


Need a fresh pair of eyes? I proofread, copy edit, and content edit your German text. Accuracy is in my blood. Whether it's a print file of your new book, a blog post or your annual business report – typos, grammar mistakes, factual errors, redundancies and inconsistencies won't have a chance with me.


Today, content marketing is vital to a business's success. I deliver high-quality SEO content such as blog posts for B2B and B2C audiences, landing pages, product pages, guides, newsletters, social media and paid social ads. I'll also do the keyword search for you if needed – and I'll always research your subject matter thoroughly so your copy is credible.


Want to enter the German market? I professionally localize, transcreate or translate your existing English content to German. I'm not using software except for an online dictionary and grammar check. Tools deliver instant results, but they don't craft a search-optimized and compelling piece of writing that speaks to your particular audience.

Selected Clients & Testimonials

Johanna has been supporting our Content Marketing Team on a regular basis since 2016 in various projects for B2B and B2C clients. Our whole team enjoys working with her, as she always implements our project specifications to our full satisfaction and engages our target groups with value-added content and a creative writing style ...

Lucia Schober, Manager Content Marketing

Serviceplan Public Relations & Content GmbH & Co. KG

Johanna Richter

Content writer for digital marketing

Tax ID 34/492/02660

VAT-No.: DE338525249

Tax office Berlin Mitte/Tiergarten



Whether it's content writing, editing or localization – I'm excited to learn more about your project!


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