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Content Writing | Editing | Translation

Looking for compelling SEO content for your website? I create, edit and localize high-quality content for corporate blogs, landing pages, product descriptions, newsletters, social media, and ads. So your website offers engaging and informative content that helps convert readers into loyal customers. 

Compelling SEO Content

It’s true search engine optimization is essential to the success of your business. But the real art is writing unique and engaging content for your particular target audience. That requires creativity, empathy, expertise, a love for language and a research-oriented mindset. So, if you’re looking for a content writer that only makes Google happy, you’re in the wrong place. But if you want well-researched, engaging and high-ranking content – well, continue reading!

My background and skills

I'm a Berlin born, raised and based freelance content writer, proofreader and translator. I specialize in creating, editing and localizing high-quality SEO content such as corporate blogs, landing pages, guides and product descriptions as well as newsletters, paid ads and social media. I work for a variety of clients, from widely acclaimed content marketing agencies, to start-ups, SME and large companies.


I have a B.A. in European Studies and an M.Sc. in Management, Change and Consultancy from Maastricht University. Next to my regular curriculum, I completed courses in Entrepreneurship and International Management and was part of the MARBLE excellence programme with a top-rated research project on EU eco-labels. An extended version of my master’s thesis on online community managers, co-authored with Ad van Iterson, was published in The Social Organisation of Marketing (Palgrave Macmillan).

After graduation, I turned my passion for research and writing into a career. Since 2013, I’ve created, edited and translated content for websites, print and social media. From medical brochures and press releases, over social media posts about mindfulness to B2B and B2C blog articles on interior design, food and finance – I have covered a wide range of topics and writing styles.

What's more?

As a proofreader, I pay utmost attention to structure, spelling and readability. Thanks to my experience in project management, I have a keen eye for detail and always keep the big picture in mind – including your deadlines, naturally.


I’m a native German speaker and am fully proficient in English. This means in addition to providing copywriting and editing services, I can translate and localize your existing content from English to German. I'll ensure it accurately reflects the sentiment of the original copy, while truly fitting the cultural context of your target audience.  


Let me know about your project! I’d love to help you deliver clear and compelling content – with the right keywords, of course. | +49 (0) 174 206 73 71



Need a fresh pair of eyes? I proofread, copy edit and content edit your German text. Accuracy is in my blood. Whether it's a print file of your new book, a blog post or your annual business report – typos, grammar mistakes, factual errors, redundancies and inconsistencies won't have a chance with me.  


Today, content marketing is vital to a business's success. I deliver high-quality SEO content such as blog posts for B2B and B2C audiences, landing pages, product pages, guides, newsletters, social media and paid social ads. I'll also do the keyword search for you if needed – and I'll always research your subject matter thoroughly so your copy is credible.


Want to enter the German market? I professionally localize, transcreate or translate your existing English content to German. I'm not using software except for an online dictionary. Tools deliver instant results, but they don't craft a search-optimized and compelling piece of writing that speaks to your particular audience. 


Johanna has been supporting our Content Marketing Team on a regular basis since 2016 in various projects for B2B and B2C clients. Our whole team enjoys working with her, as she always implements our project specifications to our full satisfaction and engages our target groups with value-added content and a creative writing style…

Lucia Schober, Manager Content Marketing

Serviceplan Public Relations & Content GmbH & Co. KG

Select Clients

Johanna Richter
Content writer for digital marketing

Parkstrasse 2, 13086 Berlin, Germany

Tax ID: S 35/492/02786 

VAT-No.:  DE338525249 

Whether it's content writing, editing or localization – I'm excited to learn more about your project!

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